I talk about how the media and industry are obsessed with the latest shiny ag tech—like we’re all supposed to buy the $600 driver just to be better. But that’s not how it works. Most farmers, like most golfers, aren’t using all the fancy new stuff. They just want things that make sense for their setup.
So yeah, this one’s a little different—more of a perspective piece. AgTech doesn’t need to be a game only for the pros. We’ve got to understand who’s playing and what clubs they already have before we try to sell them a new driver.
Hope it makes you think a bit differently about adoption, investment, and why some tools never really take off.
A fun Ag based podcast with host Nathan Faleide, a self proclaimed Appropriately Cynical AgTech Mentalist with raw and off script conversations between other industry leaders in the Agriculture industry.