agtech

Sometimes we recreate the wheel in Ag with tech. Maybe the big tech companies have already beat us at our own game too. How should we work with it then?

AgTech needs to talk to AgTech right now more than ever, and I don’t mean digitally.

AgTech can’t and shouldn’t work everywhere in all realms. Some things can fit more broadly, others can’t. I dive into that more here with some examples

The cost to make something vs the cost of the raw materials. That’s the Idiot Index. It’s been high for AgTech, but it has got better in some parts and worse in others. Let’s dive in...

Self titled

Creating something out of nothing is hard especially in Ag, but it’s easier to do it with tech and just coming up with an idea.

Can GenAI help us talk to AgTech software so we can actually use it the way people think and act? Maybe...

Toxicity between people who build AgTech stuff and people who use it like Farmers is real. More on that...

In this episode, I talk through the chaos and realities of AgTech during the busy season and where all the flashy features and promises don’t mean a thing if the tools don’t actually work when farmers need them most. I dig into why data resolution often gets oversold, especially when your equipment ...

This week I talk through a write up Ben Voss did about what’s going on with tech entrenched in OEM Ag Machinery and how that relates to the AgTech software world with FMIS. Also, another pickup ride which I think I’m staying with. Enjoy!